This monday - we are proud to say - a new Heineken campaign went live on www.heineken.nl in cooporation with bliin. The campaign focusses on the delivery of beer and the Delivery Men that make this happen. In a Live window you can follow 8 trucks in their daily routine of delivering beer from distribution center to bars across the country. Each Delivery Man is equipped with bliin installed on a NOKIA N95. You can follow their delivery’s and watch their lives as they upload photo Shares instantly to the site.

There is also a game element to the site where you guess the location of delivery to win a NOKIA N95.

Again we are proud to work with both Heineken and Qi-ideas, who came up with this excellent campaign and very suitable application of bliin. We are looking forward for more great application ideas!

From the heineken site:
Heineken Delivery Men – To serve and deliver

Heineken Delivery Men are out there every day working hard for you to ensure that Heineken beer reaches bars across this country. Important work, ‘cause imagine what would happen if they weren’t on the job … Well, have no fear. Now you can track them live via this website. What’s more, you can guess where they’re going next. A unique form of geo-tracking, together with bliin.com, allows GPS and mobile phone tracking technologies to track a delivery’s position via internet to within just a few metres.

Watch Them Live
The trucks will be travelling between 9:00 and 17:00 (GMT+1). After that the will go to the distribution centre for loading. Click on ‘watch live’ to see where the Delivery Men are travelling right now.

Play the Game
Play ‘The Game’ and use the hints and delivery route map to guess the delivery’s next bar stop. If you guess correctly, you’ll get a chance to win our weekly giveaway item, a NOKIA N95 – the GPS telephone of choice.